News / TransLoc Inc.
FOR IMMEDIATE RELEASE
MACHINE-TO-MACHINE COMMUNICATIONS PERFORMANCE
January 25, 2007, Raleigh, NC – TransLoc Inc. announced today that it has signed a beta site and licensing agreement with Softmaxx Inc. of Research Triangle Park, NC. Under the terms of the agreement, TransLoc will beta site the Softmaxx cellular communication software module, Linkmaxx, and the companies will work together to integrate Linkmaxx into TransLoc’s transit information systems. TransLoc has also agreed to license the technology.
TransLoc CEO Joshua Whiton is eagerly anticipating Softmaxx's new Linkmaxx communications software. "Most cellular modem communications interfaces take far too long to get to a working and reliable state. By alleviating this burden, Softmaxx could allow TransLoc to focus on taking our next-generation applications to market. We're excited about being a Linkmaxx beta site."
"We are excited to be working with TransLoc's unique and challenging machine-to-machine (M2M) applications," said Ian Johnson, CEO of Softmaxx. "We want to help our customers focus on their end applications and avoid the complexities and idiosyncrasies of cellular modem technology. Softmaxx has the expertise and experience to eliminate this time-consuming, and costly engineering effort and has developed an off-the-shelf product, Linkmaxx, to address this market."
There are over 9 different cellular modem vendors in the marketplace, each of which requires a different software interface to establish and control communications. Linkmaxx provides a single, consistent communications interface for all cellular modems, eliminating the engineering and testing of custom-software that TransLoc must develop, reducing costs and speeding time-to-market of M2M solutions.
About TransLoc Inc.: TransLoc specializes in the collection and presentation of real-time transit information. Their technology continuously displays the location of vehicles and animates their motion against a detailed map of recognizable buildings and landmarks. Already, the technology is helping public transit riders save time, stay safe and have more control over their schedules while enabling transit administrators to manage their fleets with unprecedented clarity. www.transloc-inc.com.
About Softmaxx Inc.: Softmaxx develops communications software products for the emerging machine-to-machine market. Linkmaxx, the initial product offering, is targeted at the rapidly growing and highly fragmented cellular modem market which is forecasted to exceed 70 million units per year by 2011. Linkmaxx reduces the development time of a typical M2M engineering project by months while providing a standard software interface for all of the cellular modems on the market. www.softmaxx.com.
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